How to Track Clutch Profile Performance

The performance section of the Clutch Vendor Dashboard and Google Analytics 4 are resources used to track profile views and website click-throughs.

Only Clutch+ and sponsored profiles receive custom performance tracking access with UTM codes.

 


Performance Section of Dashboard

The performance section of your Dashboard allows you to view historical click-throughs and profile views on an aggregate and per-page basis. You can also monitor real-time page position.

What is a UTM?

UTM parameters are special codes that can be added to the end of any URL to track clicks and the performance of marketing activities.

Example:

 


How to Add UTMs to Your Google Analytics 4 Account

Follow these steps to start tracking traffic from your Clutch profile to your website using Google Analytics 4:

Step 1: Log into Google Analytics: http://www.google.com/analytics/

Step 2: Select Admin (bottom left of screen)

Step 3: Click 'Create Property'.

You will then see the screen below:

Step 4: Name the new property, 'Clutch', click next and then fill out the business size, industry, and goal questions.

 

Step 5: Input your Clutch profile URL into the 'Website URL' field, i.e., https://clutch.co/profile/company-x and name stream 'Clutch Profile'.

 

Step 6: Click 'Create Stream'.

 

Step 7: Copy the Measurement ID (G-xxxxxxx)

(Your “G-” ID appears at the upper right)

Step 8: Log into Clutch and ‘Update Profile’

 

Step 9: Navigate to the ‘Customized URLs & Tracking’ section. Paste the Measurement ID (G-xxxxxxx) in the Google Analytics Tracking ID field, and save the changes.

 

Note: In GA4, you now have a measurement ID. You will not have a tracking ID in your new GA4 property. Your measurement ID will be formatted like G-XXXXXXX. It will identify your data stream and then send the collected information to your GA4 property.

 


Boost Your Clutch Profile’s Performance

Custom tracking parameters (UTMs) are available to Clutch+ and sponsored profiles.