The best way to identify whether your profile is resulting in new business leads is to monitor the number of clickthroughs from Clutch to your company's site. This data is actively monitored by the Clutch team and is available to all sponsors upon request.
Using Google Analytics, service providers with profiles on Clutch can monitor the total and unique views of their profile and total and unique clicks to their company website through their own Google Analytics accounts.
You can replace the homepage URL on your profile with a unique landing page that directs Clutch traffic to a more specialized page. For instance, you could direct traffic to a landing page that features your reviews and case studies, or a lead generating contact form. This URL will be used across the site and any time a user is click Visit Website within your profile page. Be sure include a UTM for your tracking, too.
Custom UTMs allow greater tracking across Clutch, since you can request UTMs specific to different reviews pages on which you are listed as a sponsor.
A sponsor might set their blockchain reviews page URL to:
To add UTM tracking, please contact your Clutch analyst.
Clutch does not offer data regarding users who choose to email a service provider rather than visit their website. However, several vendors have chosen to list a unique email on their Clutch profile, such as firstname.lastname@example.org.