How to Find My UTMs Once Logged Into GA4?

You can locate UTM data in all three acquisition reports; Acquisition Overview, User Acquisition & Traffic Acquisition.

Locating Acquisition Reports

• Navigate to Analytics and select Reports on the sidebar.
• Next, select ‘Acquisition’ under Life Cycle to view all the reports. 

Acquisition Overview

Follow the steps below to locate your UTM data in the Acquisition Overview report:

Step 1: Select ‘Acquisition Overview’

Step 2: All campaign data can be found in the ‘Session Campaign’ & the ‘Session Medium’ cards.

User Acquisition

Follow the steps below to locate your UTM data in the User Acquisition report:

Step 1: Select ‘User Acquisition’

Step 2: Click on the dropdown above the first report column

Step 3: Select ‘First user campaign’

Traffic Acquisition

Follow the steps below to locate your UTM data in the Traffic Acquisition report:

Step 1: Select ‘Traffic Acquisition’

Step 2: Click on the dropdown above the first report

Step 3: Select ‘Session Campaign’