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Why is Clutch's scoring algorithm changing, and what do I need to do?

In 2022, Clutch is making improvements to our company scoring and ranking algorithms.

Clutch is constantly striving to improve our scoring algorithm and company rankings. In 2022, we are launching improvements to our scoring and ranking algorithms that will enable dynamic score changes so that as your company grows, so does your score.

These improvements will help to ensure that your company score is responsive to new information that you share with us and potential buyers, and improves the reliability of Clutch’s company rankings on directory pages. 

What do I need to do to prepare for the upcoming changes?

Most companies are already prepared for the shift, but make sure your profile meets the following recommendations:

  • Showcase at least 6 portfolio items on your company profile and provide information on the client website and project cost. This helps Clutch and potential buyers understand more about the work you have done previously and estimate budgets for similar projects. Learn how to add portfolio items here or go directly to your vendor dashboard to add portfolios
  • Add 6 to 8 awards or industry recognitions to your profile. Awards are meant to highlight any market accolades or industry accomplishments that your company has received; you can learn more about award expectations here or go directly to your vendor dashboard to add awards.