How Should My Company Identify and Optimize Services Lines on Its Clutch Profile?

We recommend identifying the main services you offer only – limit yourself to 6 service lines maximum. Service lines determine the Reviews Pages where your company will appear and help buyers find your company.

To optimize your profile’s service lines, please:

  • Identify a maximum of 6 and minimum of 1 or 2 service lines you’d like shown on your profile.
  • Make sure no one service line has more than 70% of your profile’s focus.
  • Avoid including the word “other” in your service lines of focus.
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Service lines show buyers the services your firm specializes in. We recognize that your company may have expertise and offer services across multiple topics and skills, but we encourage you to highlight the services you specialize in the most.

Your service lines also determine placement on Clutch Reviews Pages and Leaders Matrices, which are created based on the services companies offer and their location.