The value of sponsorship depends on three factors.
1. Sponsorship Tier
High-tier sponsors are placed higher on pages. We order sponsors from highest to lowest tier – diamond, platinum, gold, silver, and bronze, followed by non-sponsors.
2. Page(s) You Sponsor
Because sponsors are ordered based on tier, you may need a higher-tier sponsorship to get the visibility you want on our most popular pages.
For other pages, lower-tier sponsorship or your performance in our research alone may provide the visibility you want. The value derived from the same tier sponsorship on different pages is likely similar, since other companies are willing to pay that amount month after month for the same placement.
3. Performance In Our Research
Overall, the best strategy to grow and maintain visibility is to combine sponsorship with a strong company profile, performance in our rankings, and a growing number of client reviews.