The value of sponsorship depends on three factors.
1. Sponsorship Level
Higher level (higher price point) sponsors are placed higher on the reviews page they sponsor. The ordering of sponsors is from highest to lowest level – Triple Diamond, Double Diamond, Diamond, Platinum, Gold, Silver, Bronze, Starter, followed by non-sponsors. If multiple companies have the same level sponsorship on the same reviews page, then the order they are shown in depends on their organic, Clutch rank performance (see #3).
2. Page(s) You Sponsor
Because sponsors are ordered based on level, you may need a higher-level sponsorship to get the visibility you want on our most popular pages.
For other pages, lower-level sponsorship or your performance in our research alone may provide the visibility you want. The value derived from the same level of sponsorship on different pages is likely similar, since other companies are willing to pay that amount month after month for the same placement.
3. Performance In Our Research
Overall, the best strategy to grow and maintain visibility is to combine sponsorship with a strong company profile, performance in our rankings, and a growing number of client reviews.
The value of sponsorship increases over time. It depends on two factors: research category growth and service type popularity.
We suggest monitoring sponsorship value over a 4-6 week period.