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What Is a Company's Market Presence?

Market presence is composed of 5 criteria that we evaluate for each company.

Market Presence Criteria

We use six main criteria:

    • Marketing Efforts –Does the company present itself clearly and professionally online?
    • Reputation ­– Does the company have a strong reputation in its industry?
    • Geographic Presence – Where is the company located?
    • Accolades – Has the company won any awards?
    • Social Media Presence – Does the company have a social media presence?
  • Thought Leadership – Does the company demonstrate efforts to innovate in its industry?

Market presence is part of a company's Ability to Deliver score.