What Is a Company's Market Presence?

Market presence is composed of 5 criteria that we evaluate for each company.

Market Presence Criteria

  • Marketing Efforts –Does the company present itself clearly and professionally online?
  • Reputation ­– Does the company have a strong reputation in its industry?
  • Accolades – Has the company won any awards?
  • Social Media Presence – Does the company have a social media presence?
  • Thought Leadership – Does the company demonstrate efforts to innovate in its industry?

Market presence is part of a company's Ability to Deliver score.