Is the Audience Tab data all my traffic?

No, only 20-40% of traffic will appear on your Audience Tab.

No. These are only the visitors we were able to show data for. On average, we can return company information for 20-40% of traffic. The users are identified by attempting to match IP addresses to specific companies.

Audience insights is included for all sponsors at the Double Diamond level and above. Otherwise, this information can be purchased at $500/month.