How Should My Company Identify and Optimize Services Lines on Our Clutch Profile?

We recommend identifying the main services you offer, so limit yourself to 5–6 service lines.

Service lines determine the Directory Pages where your company will appear and help buyers find your company.

To optimize your profile’s service lines, we suggest you:

  • Identify a maximum of 6 and a minimum of 2 service lines you’d like shown on your profile.
  • Make sure no one service line has more than 70% of your profile’s focus.
  • Avoid service lines that include the word “other”.
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Service lines show buyers the services your firm specializes in. We recognize that your company may have expertise and offer services across multiple topics and skills, but we encourage you to highlight the services you specialize in the most.

Your service lines also determine placement on Clutch Directory Pages and Leaders Matrices, which are created based on the services companies offer and their location.

Service Line Selections Enable More Detail

The service lines selected for a profile determine which additional details and focus areas can be added to a profile. For example, service lines in the image above include 50% Mobile App Development, so this company could then highlight its preferred mobile platforms.

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