--- title: How Should My Company Identify and Optimize Services Lines on Our Clutch Profile? description: We recommend identifying the main services you offer, so limit yourself to 5–6 service lines. --- [Skip to content](https://help.clutch.co/en/knowledge/identify-optimize-service-lines#main-content) ![White\_new\_logo-1.png\]](https://help.clutch.co/hs-fs/hubfs/White_new_logo-1.png?height=40&name=White_new_logo-1.png) Open main navigation Close main navigation - [Still need help?](https://help.clutch.co/contact-us) [Still need help?](https://help.clutch.co/contact-us?hsLang=en) How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://help.clutch.co/en/knowledge?hsLang=en) 2. [For Service Providers](https://help.clutch.co/en/knowledge/for-service-providers?hsLang=en) 3. [Company Profile](https://help.clutch.co/en/knowledge/for-service-providers?hsLang=en#company-profile) # How Should My Company Identify and Optimize Services Lines on Our Clutch Profile? ## We recommend identifying the main services you offer, so limit yourself to 5–6 service lines. Service lines determine the Directory Pages where your company will appear and help buyers find your company. To optimize your profile’s service lines, we suggest you: - Identify a **maximum** of **6** and a **minimum** of **2** service lines you’d like shown on your profile. - Make sure no one service line has more than 70% of your profile’s focus. - Avoid service lines that include the word “other”. ![Screen Shot 2021-04-22 at 2.21.04 PM](https://help.clutch.co/hs-fs/hubfs/Screen%20Shot%202021-04-22%20at%202.21.04%20PM.png?width=688&name=Screen%20Shot%202021-04-22%20at%202.21.04%20PM.png) Service lines show buyers the services your firm specializes in. We recognize that your company may have expertise and offer services across multiple topics and skills, but we encourage you to highlight the services you specialize in the most. Your service lines also determine placement on Clutch Directory Pages and Leaders Matrices, which are created based on the services companies offer and their location. ### Service Line Selections Enable More Detail The service lines selected for a profile determine which additional details and focus areas can be added to a profile. 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