--- title: How Does Audience Data on Clutch Work? description: Insights can help in giving you a deeper understanding of the audience your Clutch profile is reaching. --- [Skip to content](https://help.clutch.co/en/knowledge/how-do-i-use-audience-data#main-content) ![White\_new\_logo-1.png\]](https://help.clutch.co/hs-fs/hubfs/White_new_logo-1.png?height=40&name=White_new_logo-1.png) Open main navigation Close main navigation - [Still need help?](https://help.clutch.co/contact-us) [Still need help?](https://help.clutch.co/contact-us?hsLang=en) How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://help.clutch.co/en/knowledge?hsLang=en) 2. [For Service Providers](https://help.clutch.co/en/knowledge/for-service-providers?hsLang=en) 3. [Audience Tab](https://help.clutch.co/en/knowledge/for-service-providers?hsLang=en#audience-tab) # How Does Audience Data on Clutch Work? ## Audience data can help you gain a deeper understanding of the audience your Clutch profile is reaching. The **Audience Tab** in your Vendor Dashboard provides insights into the companies viewing your Clutch profile. These insights can help you: - **Understand your audience** by seeing which types of companies are engaging with your profile - **Strengthen marketing campaigns** through remarketing or email outreach - **Analyze competition** by reviewing browsing behavior and interest areas - **Attribute leads** back to your Clutch presence --- ### **Where Does Audience Data Come From?** Clutch partners with **Clearbit** to provide company-level information. - Data is **company-level only** (not personal). - All information is **GDPR compliant**. --- ### **Does Audience Data Show All My Profile Traffic?** No. On average, company information is available for **20–40% of your profile traffic**. Data is based on Clearbit’s ability to match IP addresses to company records. The remaining traffic cannot be identified at the company level. --- ### **Can I See Audience Data for Directory Visitors?** No. Audience data is currently available **only for profiles**, not for general directory visitors. --- ### **How Can I Cancel My Audience Tab?** You can cancel your Audience Tab subscription at any time directly from your dashboard. 1. **Navigate to your Audience Tab** in the Vendor Dashboard. 2. Click the **Cancel** button. 3. You’ll continue to have access through the remainder of your paid period. 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