Participating providers maintain one or many campaigns to set their targeting preferences and bid amount(s).
Creating Campaigns
The service of interest and the lead's company size are known for each lead. Providers can use these attributes to target matching leads in campaigns. Each campaign has a bid amount, a service, and one or many lead company size ranges.
Example campaigns:
| Company | Service | Lead Company Size | Bid Amount |
| Provider A | Web Development | 1-10 employees | $30 |
| Provider A | Web Development | 11+ employees | $45 |
| Provider B | Branding | All sizes | $30 |
Choosing a Bid Amount
Bids start at $25/lead and can be any $5 increment above that, for example $30, $35, etc.
To optimize your bid amount, monitor lead flow and your performance pursuing opportunities. Your account manager may provide you with guidance on the most recent bid competition relevant to your campaign preferences.
PPL Billing
Providers select a maximum monthly budget to restrict their total monthly cost for leads. Leads matching a Provider's campaigns will be delivered throughout the month until the sum of bids for matched leads reaches the maximum monthly budget. All campaigns for a single provider will renew on the same day each month.