What Is a Company's Market Presence?

Market presence is composed of six criteria that we evaluate for each company.

Market Presence Criteria

We use six main criteria:

• Marketing Efforts –Does the company present itself clearly and professionally online?

• Reputation ­– Does the company have a strong reputation in its industry?

• Geographic Presence – Where is the company located?

• Accolades – Has the company won any industry recognitions?

• Social Media Presence – Does the company have a social media presence?
• Thought Leadership – Does the company demonstrate efforts to innovate in its industry?

Market presence is part of a company's Ability to Deliver score.