What Are Service Focus Areas?

Service focus areas showcase your company’s expertise within a broader service.

When you select service lines for your company profile, you’ll be prompted to share focus areas for each service. Service focus areas showcase your company’s expertise within a broader service.

Different service focus areas will populate based on the service lines you identified. For example, if you select “Branding” as a service line, think about how much of your branding work deals with brand messaging, strategy, naming, and corporate identity.

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Tips for Choosing Service Focus Areas

  • Identify and select your service focus areas for your available categories
  • Highlight the focus areas that your company specializes in the most
  • Avoid service focus areas that include the word “other”