What Are Service Focus Areas?

Service focus areas showcase your company’s expertise within a broader service.

When you select service lines for your company profile, you’ll be prompted to share focus areas for each service. Service focus areas showcase your company’s expertise within a broader service.

Different service focus areas will populate based on the service lines you identified. For example, if you select “Branding” as a service line, think about how much of your branding work deals with brand messaging, strategy, naming, and corporate identity.

Tips for Choosing Service Focus Areas

• Identify and select your service focus areas for your available categories
• Highlight the focus areas that your company specializes in the most
• Avoid service focus areas that include the word “other”