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What is the Difference Between Review Verification and Profile Verification?

Review verification refers to our efforts to verify a reviewer’s identity and employment. Verification does not mean that we endorse the review in any way.

Verified Reviews

  • A verified review indicates that we were able to verify the reviewer.
  • An unverified review indicates that we couldn’t verify some part of the reviewer’s identity (i.e. their place of employment), but we didn’t find anything pointing to a conflict of interest.

Learn More About What Constitutes a Conflict of Interest 

Verified Profiles

Profile verification refers to our efforts to aggregate research about a company's business registration, legal history, credit background, and client feedback. Profile verification highlights the company’s trustworthiness. 

Learn More About Profile Verification