According to Moz, 68% of consumers say review sentiment influences the trust they place in a business partner. Your online reviews matter, and it's okay for you to say that to your clients. Check out these 6 tips for all business owners to master when requesting and leveraging online reviews.
There are multiple ways to ask your past and current clients for reviews. Here are a few proven tactics to try:
Email: Send a catered email to your client and CC your Clutch analyst. Get your clients' approval before submitting their contact information for a review.
In-Person: Introduce your presence on Clutch during a meeting or at the beginning of your engagement to set the stage for their future review.
Web: Incorporate Clutch badges or widgets on your website to direct clients to your profile. You can also post a Clutch badge on social media asking clients to provide a review.
Express that their feedback will help your team improve and gain visibility online. Be sure to let your clients know that their honest and detailed feedback will help you perform better for their work and for future clients'.
If your agency currently asks clients to serve as references, mention that a detailed Clutch review may eliminate their need to be on future phone calls on your behalf.
Explain that Clutch reviews are different. If your clients elect to schedule phone calls, they’ll be taking part in a quick, 15-minute conversation, without having to write anything.