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What Are B2B Expert Picks?

Clutch is partnering with industry leaders in the B2B space across a variety of service lines to curate directories of trusted, credible providers.

B2B Expert Picks is a new offering created in partnership between Clutch and B2B leaders. It features curated lists of trusted service providers, powered by Clutch data and promoted by respected voices in marketing and technology.

Think of it as credibility, multiplied. Influencers and thought leaders contribute authority, expertise, and reach, while Clutch adds verified reviews and market data. Together, this creates a directory of hand-picked, highly regarded service providers.

Experts are selected based on their active involvement in the B2B space and demonstrated subject-matter expertise. We also look for experts with engaged audiences and established distribution channels—such as LinkedIn, newsletters, podcasts, or professional communities—who can actively promote these curated lists to the right buyers.

If you’re interested in working with Clutch as an Expert, please reach out to partnerships@clutch.co. 

FAQs for Service Providers

How are providers selected to appear on a B2B Expert Picks directory?

Each directory is curated by the influencer or thought-leader who owns it. Experts choose who to feature based on fit with their expertise, values, and audience.

Every list reflects that influencer’s personal recommendations, ensuring the directory stays exclusive, credible, and true to their voice.

What are the benefits of being featured on an Expert’s directory?

The B2B Expert Picks program is designed to deliver long-term value through three key benefits:

  • Credibility: Expert Picks combine Clutch’s verified data with the authority of respected B2B experts. Being included signals trust and expertise, helping buyers feel more confident in their decision.

  • Qualified Traffic: Experts promote their curated directories to highly engaged, niche audiences across channels like LinkedIn, newsletters, podcasts, and more—driving high-intent traffic directly to your Clutch profile. Clutch also amplifies these directories across the platform, extending reach beyond the initial launch.

  • Permanence: Expert Picks are built to last. Each directory is a permanent, discoverable fixture on Clutch, continuing to generate visibility and trust over time unless removed at the expert’s request.

Which service lines do Expert Picks cover?

Clutch is launching Expert Picks across a range of high-demand B2B service lines — marketing, design, development, IT — with plans to expand as the program grows and we add new Expert partners. 

Can I pay to advertise on Expert Picks?

Each directory is fully curated by the Expert — if your company has been selected by an expert and is already featured in their directory, you may request to sponsor the page for a higher ranking and increased visibility.

If you are interested in sponsoring a directory, fill out this form. 

What are the B2B Expert Lists that are currently live? 

To learn more about B2B Expert Picks, please visit here.