Skip to content
Still need help?
  • There are no suggestions because the search field is empty.

How Do I Get the Most out of Sponsorship?

As a Sponsor, you can take specific steps to increase your exposure to buyers and win new business.

Service Line Adjustments

Work with our team to optimize the service lines and focus areas on your profile. This ensures that you’re eligible to list on our service-specific directories, especially the pages you’re sponsoring.

👉 Additional tips for optimizing your service lines can be found here.

Collect Recent Reviews

Sponsors of the same tier are sorted by organic Clutch Rank. To improve your rank and maximize your position on a directory, continue to collect recent reviews.

  • We recommend collecting reviews at least quarterly to maintain and improve your sponsored and organic positions.
  • Read more about the Clutch methodology.

Opt Into Verification

Once you’re a Sponsor, take advantage of the Clutch Verification program.

  • Clutch Verified Partner eligibility is included in Sponsorship and helps buyers understand, evaluate, and trust who they work with.
  • Verified profiles appear above non-verified profiles on our research pages, increasing your visibility across the site.

Monitor Your Traffic

Track visitors to your profile by adding your Google Analytics UA code to your profile. You’ll be able to see how many clicks you’ve received from your Sponsorship by navigating to:
Acquisition → Campaigns → All Campaigns

  • Each ‘Visit Website’ link in your sponsored placements uses a special URL with UTM tags, which help you track referral traffic.
  • Compare Clutch traffic with other lead sources to measure value.

👉 Learn more about using UTM tags for your Clutch presence.

Note: Users who navigate from your Sponsorship placement → profile → website will not be tagged with the sponsorship-page-specific link.

Track Conversions

  • Create custom landing pages that send visitors from Clutch directly to your contact form or conversion page.
  • Track results from Clutch leads to attribute success to your Sponsorship campaigns.
  • Ask your prospects where they found you. Many buyers who discovered you on Clutch or The Manifest may still say “Google” since most of our visitors come from organic search.

Track Results Over Time

Sophisticated buyers often take weeks to months to:

  • Narrow down their shortlists
  • Consult their internal teams
  • Decide which agencies to partner with

We recommend evaluating Sponsorship success over a period of 3 months or more. Vendors that spend less over a longer period tend to see more attributable results than those that spend heavily in a short time.

Not Sure if Sponsorship Is Right for You?

Our team can help you decide which option is best for your business.

👉 Contact Us for tailored recommendations.