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What Is The 'About The Team' Section And How Does It Benefit My Clutch Profile?
The About the Team section highlights what makes your company and people unique. It helps buyers connect with your story, understand your expertise, and see the faces behind your brand.
What You Can Include
Our Story-
- Share your company’s background, mission, or values.
- Upload a team photo
- Upload a video (available with a Clutch subscription or advertising products).
Meet the Team
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- Add bios for up to 10 teammates, including their roles, skills, and a short description.
- Add headshots to help make your team more approachable.
What Sets You Apart
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- Highlight your differentiators such as specializations, processes, or company culture.
💡 TIP: Think of this as your elevator pitch to stand out from competitors.
Quick Facts
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- Select up to five data points automatically sourced from your Clutch profile to feature on your page.
- Examples: certifications, verified clients, or years of experience.
- Select up to five data points automatically sourced from your Clutch profile to feature on your page.
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- Share your teams and their sizes across departments that support bringing client projects to completion.
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- List the tools, frameworks, or platforms your team relies on.
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- Anticipate and answer questions buyers often have, such as “Do you offer post-launch support?”
- Addressing common buyer questions builds trust, saves time, and helps potential clients understand how your team supports projects before and after launch.
- Anticipate and answer questions buyers often have, such as “Do you offer post-launch support?”
Benefits of Adding This Section
Build buyer trust.
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- Buyers want to know your team and company story, not just your services.
→ Sharing these details humanizes your profile, building trust and credibility.
- Buyers want to know your team and company story, not just your services.
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- Most profiles feel anonymous, which can be forgettable. Highlight your team, story, and unique qualities to make yours memorable and approachable.
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- Showcasing your firm's specialized skills, proven processes, and unique team culture helps reinforce your team’s capabilities.
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- Presenting detailed, people-focused content can attract more potential clients to your profile. The longer they engage, the more likely they are to reach out with a question or inquiry.
Improve search visibility.
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- Enhancing your "About the Team" section with unique, high-quality content can improve your search engine rankings. This helps attract more organic traffic to your profile, as search engines favor detailed and relevant information.
- Enhancing your "About the Team" section with unique, high-quality content can improve your search engine rankings. This helps attract more organic traffic to your profile, as search engines favor detailed and relevant information.
→ See How to Add About the Team Content